Mr. George Poku Shares Business Wisdom After Returning From the UK to Build in Ghana
Mr. George Poku, CEO of Geno Prints and Publications Services, is a Ghanaian entrepreneur who previously lived and worked in London, UK, before returning to Ghana to establish his own business.
Speaking in an interview with DJ Nyaami on SVTV Africa’s Business Link Show, Mr. Poku shared practical insights about entrepreneurship, especially for Ghanaians abroad who are planning to return home to start businesses.
According to Mr. Poku, many people living abroad often contact him, expressing a desire to return to Ghana, but they lack a clear business idea or practical knowledge of what they want to do. He stressed that you cannot successfully open a business without understanding how it works.
“You can bring millions into a business, but without knowledge, it will crash. Even if you are not physically present to manage it, it will still collapse,” he said. He advised aspiring entrepreneurs to start small and grow gradually, emphasizing that business is more than just capital.
Mr. Poku added that if someone is in Ghana and struggling to raise GHS 100,000, there is no need to travel abroad because it is not an impossible amount to raise locally with the right plan and commitment.
He highlighted that before starting any business in Ghana, one must:
Have proper knowledge of the business
Understand the system and environment
Be prepared for challenges, as some systems in Ghana do not easily support entrepreneurs
Sharing a personal example, he mentioned that a friend of his started a barbering shop immediately after high school and now owns multiple branches, despite not attending university with them. According to him, knowledge, skill, and consistency matter more than certificates alone.
Mr. Poku cautioned people against blaming failures on family members or witchcraft. “It is not witches that make people fail; it is lack of knowledge,” he said. He compared entrepreneurship to flying, noting that we trust pilots because they have knowledge—likewise, success in business depends on understanding what you are doing.
He also dismissed the belief in sikaduro (spiritual shortcuts to wealth), stating that without hard work and endurance, no amount of spiritual help can sustain success. “Everything takes time and knowledge to build,” he emphasized.
In his closing remarks, Mr. Poku advised entrepreneurs to:
Make a strong first impression on customers
Remember that the customer is always right
Build good relationships
Remove fear and excuses
Focus on learning and self-development
“Success is not about witchcraft; it is about knowledge, discipline, and understanding people and the system,” he concluded.
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