Afro’s Kitchen, a Ghanaian Chef and Business Manager Based in Germany, Speaks on Charitable Giving and Social Media Trends
Afro’s Kitchen, a Ghanaian chef and business manager living in Germany, is a regular guest on SVTV Africa’s Daily Hustle Worldwide show with DJ Nyaami. In a recent interview, he shared his thoughts on the growing trend of people recording their charitable acts for social media.
According to Afro, there are two kinds of charity: one done genuinely from the heart and another done to seek public praise. He criticized the current generation for constantly putting cameras on everything, especially acts of kindness. He cited the Bible, saying, “When one hand does good, the other shouldn’t even know.” But now, people are quick to record and share every good deed they do.
He added that sometimes, people record their giving not just for praise but as a form of “receipt” because some beneficiaries later turn ungrateful.
“Some people abroad help others back home, but they don’t even receive appreciation,” he said. Afro shared a personal example of someone in Ghana who asked him for a phone. He delayed responding, only to be met with a list of demands like “iPhone 14 Pro Max,” as if charity had become a shopping list. “Now, beggars have choices,” he noted.
Afro emphasized that a good deed done with expectations is not true kindness—it becomes a transaction. He warned that some people only help to show off or to gain favors later. Others ignore their own struggling family members but donate publicly for attention. Some even make big promises to people and never fulfill them.
He called on Ghanaian wealthy individuals to do their charity work quietly. “Not every act of kindness should be broadcast,” he said, explaining that sometimes, smaller donations from people with little carry more weight than the large, publicized ones. Also, middlemen can take a cut of the donation, which defeats the purpose.
Afro shared that while he doesn’t know most of the people he helps on TikTok personally, he’s still sent money privately. He believes the real blessings come from these quiet, heartfelt acts. “Sometimes, the people you help will pray for you with a clean heart, and that spiritual protection is priceless,” he said. He added that he only gives when he truly feels led to do so and finds peace afterward.
Addressing the struggles of many Ghanaians abroad, Afro said most are battling loneliness, depression, and stress. “We buy data for a month, and whether we use it or not, we’ve paid—so we come online and sometimes vent our frustrations,” he explained. He warned that some people chase trends and attention on social media because of isolation. “If social media had existed in the old days, many people would’ve been saved from dying of loneliness.”
Afro concluded by pointing out that many rich people don’t have time for social media. “Some of us get scared when we hear certain dollar figures because the cost of living has gone up. People now pay rent and buy goods in dollars even in Ghana, and that’s tough.”
He also cautioned that many people abroad are living on loans and still haven’t been able to pay them back.
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