From GH₵60 to 74 Workers: The Rise of Feel At Home Banku & Tilapia Joint
The founder of Feel At Home Banku and Tilapia Joint, popularly located at Com10 With branches at Com. 25 & Com. 16, and a third branch under renovation, shared his humble beginnings on Business Link with DJ Nyaami. He recounted how the business, which now employs 74 workers, began with just GH₵60—money given to him by a friend.
He initially sold kenkey at Estate Junction in Sakumono before gradually transitioning into banku and tilapia. With consistency, hard work, and dedication, the brand grew into one of the most recognized food spots around Tema.
According to him, starting the business wasn’t easy. He once sold food beside someone who sold drinks and saw him as a threat. That person became jealous, but he pushed through the challenges. He’s been in the food business for nearly 30 years, at one point traveling to Suhum to stay with his mother for weeks while sourcing ingredients and planning the next step.
He emphasized that people don’t need huge capital to start.
“You can start a business with as little as GH₵1,200 selling sachet water or snacks. When things get tough, don’t give up—rise again. It’s not about spiritual forces; it’s about effort, quality, and consistency,” he advised.
Today, Feel At Home serves a variety of dishes including rice, fried rice, waakye, banku, and tilapia—with some plates going for as much as GH₵90. Customers come from places as far as the airport and Kumasi, and they also take orders.
The CEO stressed the importance of quality and customer satisfaction.
“If your food tastes good, people will return. If it doesn’t, they won’t come back—and you’re have to chase after customers again.”
He supervises all branches himself to ensure standards are maintained. “If you leave your business entirely to workers, it could collapse. Engage with them, treat them well, and guide them.”
The entrepreneur also spoke about loyalty within the team. Some of his staff have been with him for 10–12 years. “When workers fall on hard times, support them. It motivates them to give their best.”
He purchases tilapia in bulk from places like Kpando and Yeji. “There’s no special secret to the pepper—it’s just well-made and hot,” he laughed.
His shop is located near Motecarlo at Community 19. “I don’t go to parties or weddings. I’m always present. Sometimes when a customer complains, I’m there to address it myself.”
In closing, he encouraged Ghanaians not to despise humble beginnings. “People sell pure water and send their children to university. Someone sells cola and raises a whole family. Don’t rush—consistency is key.”
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