Awulley, a regular guest on SVTV Africa’s Daily Hustle Worldwide with DJ Nyaami, recently spoke about common misconceptions and the realities of life abroad versus opportunities in Ghana. He touched on how fear is often instilled in people regarding returning home, and why those fears are sometimes exaggerated.
According to Awulley, if the dollar ever drops to around GHS 5, many Ghanaians living abroad would consider returning home. He emphasized that in the next 10 to 15 years, much of the Western world is planning to phase out fuel-powered vehicles in favor of electric ones. Meanwhile, Ghana still struggles to stabilize basic electricity, making it hard to adapt to such changes.
Awulley also challenged the common narrative that every Ghanaian abroad must build a house back home. “I’m not in a rush to build in Ghana. I could if I wanted to — I have the financial means. But instead, I want to invest in business ventures,” he explained. He pointed out that many airlines only operate about 30% of their fleets and encouraged Ghanaians abroad to think about how they’ll earn income in Ghana before relocating permanently.
“If you invest $50,000 in a house, you must remember you’re in a different jurisdiction that allowed you to earn that money in the first place,” he said. “When returning to Ghana, think about what will generate income for you.”
Awulley mentioned that his cousin runs a business in Ghana but is increasingly frustrated by systemic challenges. “In Ghana, once someone figures out how something works, others jump on it. But there’s so much scattered information, and it can feel unsafe or unstable.”
He shared a few examples of failed business ventures, noting that someone he knew wanted to open a restaurant. “People say everyone eats, so it’s a good business — but restaurants have one of the highest failure rates globally. Without proper research, many people lose money.”
He stressed that anyone considering moving abroad through unconventional means must prepare for years of instability.
“If you didn’t come to the U.S. legally, you may need someone to marry you for residency. Convincing someone takes time — two to three years or more. Others have different stories; some are lucky, others take over a decade to gain legal status.”
Awulley shared his own struggles, despite arriving with proper documentation.
“Even with papers, it was tough at the beginning. I’ve done warehouse jobs, construction, and digital marketing. Eventually, I got a job as a data analyst and then became a marketing director at a company that now earns millions in revenue — all because of the skills I developed.”
He believes that people with skills are thriving both abroad and in Ghana.
“In Ghana, there are people earning GHS 100 an hour and doing well. I have a friend who sells scarves and earns over GHS 150,000. Another friend working in cybersecurity makes GHS 200,000 monthly. The money is there — you just need to know where and how to find it.”
Awulley concluded with a reminder:
“Before you invest or move, do thorough research. Don’t be moved by hearsay. Whether in Ghana or abroad, success requires strategy, skills, and knowledge.”
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