Adwenpa Enterprise CEO: “There Is Money in Ghana If You Understand Business”
The Chief Executive Officer of Adwenpa Enterprise has shared insights into doing successful business in Ghana, stating that opportunities still exist for those who understand trade and operate with honesty.
Speaking on SVTV Africa’s Business Link show with DJ Nyaami, the entrepreneur explained that his company does not always reduce prices immediately when the dollar drops because most goods are purchased when the dollar rate is high.
“When we buy goods at a high dollar rate and the dollar later comes down, you can’t just slash prices instantly or you will collapse the business,” he said. However, he noted that he has reduced prices on some items, especially within the magazines where he sells car spare parts.
The CEO revealed that he currently owns seven shops, specializing mainly in car water tanks, and stressed that honesty has been the foundation of his growth.
“I started this business with just GH₵700, and honesty is my hallmark,” he said.
He explained that his business operates on trust-based arrangements, where suppliers sometimes bring goods, receive half payment upfront, allow him time to sell, and then collect the balance later.
“That system only works when you are honest,” he added.
Adwenpa Enterprise also offers nationwide delivery, and the CEO emphasized that before entering any business, one must understand:
the type of product,
whether it can sell,
the location,
and the credibility of the supplier.
According to him, business knowledge is more important than academic qualifications alone.
“Many people are honest, but school education did not help us much. Business understanding is what feeds us,” he said.
He insisted that there are jobs and money in Ghana, but many people overlook opportunities because of pride or societal pressure.
“Some people say they are educated and won’t do certain jobs in Ghana, but when they travel abroad, they do the same work with the same degree,” he stated.
He added that his work has opened doors for him to meet influential people, secure international suppliers—including five American business partners—and live comfortably.
“If you know business, you won’t go hungry. I see money every day,” he said confidently.
Sharing a personal example, he mentioned advising his younger sister to learn nail fixing as a skill, but she initially refused and chose nursing school instead. After three years without posting, she has now returned to learn the skill.
The businessman also dismissed claims that Ghana is a bad place to live, noting that foreigners—especially Chinese nationals—are making money in the country.
“I have never seen a gun in Ghana before, but abroad, guns are everywhere,” he remarked.
He concluded by saying that if given the choice, he would always choose Ghana, stressing that money is in Ghana for those who understand how to work and do business wisely.
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