Samuel, a Ghanaian entrepreneur based in Ghana, is the CEO of Banana Bread Ghana. He was a returning guest on SVTV Africa’s Daily Hustle Worldwide Show with DJ Nyaami, where he shared insights into his business journey, mindset, and lessons for young entrepreneurs.
According to Samuel, Banana Bread Ghana has grown steadily and now employs a team of about 30 people, including kitchen staff, sales staff, and a dedicated personnel who manages their website. The company has also expanded its operations by opening a grab-and-go outlet, making their products more accessible to customers. He noted that the business is doing well and continues to grow due to consistency and strong customer service.
Samuel encouraged Ghanaians, especially the youth, to work hard and stay committed. He emphasized that “there is nothing new under the sun,” explaining that trying something new often comes with mistakes and criticism, but growth only comes after persistence. According to him, one must be willing to look “foolish” at the beginning before achieving success.
He stressed the importance of excellent customer service and advised aspiring entrepreneurs to research their target audience before setting up a business in any area. Samuel also advised that even if one has significant capital, it is wiser to start small to test the market before expanding.
Despite holding a degree and a master’s degree in Economics, Samuel said he put his certificates aside to focus on selling banana bread and pastries, while applying the economic knowledge he acquired to run his business effectively. He explained that education is not wasted when one goes into trade; rather, it becomes a tool for better decision-making.
He shared an example of a degree-holding friend who started a mobile car wash business. The friend uses a small minivan equipped with all the necessary tools to wash cars at clients’ homes without depending on their water supply. By the end of December, the friend had bought another car and expanded into auto detailing, proving that innovation and rebranding can lead to success regardless of one’s academic background.
Samuel also spoke about social media and income generation, noting that while some people claim to make huge profits—such as GH¢800,000 from TikTok—many others post content without strategy and earn nothing. He advised people to be intentional and business-minded with social media.
He warned against procrastination, calling it “the thief of time.” He explained that there is a “present you” and a “future you,” and when the present you avoids hard work, the future you suffers. According to him, it is better for the present you to endure hardship so the future you can enjoy rest and success.
Although Samuel has traveled to Nairobi, Zimbabwe, and Dubai, he said he always ensured that work continued smoothly in his absence. He cautioned young people not to let agents deceive them, emphasizing that it is possible to make money within a short time if one is focused and disciplined.
Banana Bread Ghana is currently based in Dansoman, and Samuel remains committed to expanding the brand while inspiring others to pursue entrepreneurship with courage, humility, and hard work.
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