Deborah Jessica Oppong, originally from Takoradi in Ghana’s Western Region, is a determined young entrepreneur who has turned her national service opportunity into a thriving egg distribution business in Kumasi. She shared her inspiring story in an interview with DJ Nyaami on SVTV Africa’s Business Link.
After completing her degree in Business Administration at KNUST in 2023, she was posted to a business development hub for her national service. However, she quickly realized that little to no work was being done at the hub. Determined to make the most of her service year, she requested a transfer to a poultry farm, where her journey truly began.
At the poultry farm, Deborah was placed in charge of record-keeping and sales, particularly focusing on egg sales. She began by selling eggs from the farm to both wholesalers and retail shops. As demand grew, she expanded her supply by sourcing eggs from other farms to meet the increasing needs of her customers.
“The farm I started with produced about 150 crates a day, but demand kept rising. That pushed me to reach out to other farms for additional supply. I didn’t have capital initially, but the farm trusted me. I would receive emergency stock, supply it to customers, collect the money, return the farm’s share, and keep my profit,” she explained.
Through consistent and reliable service, Deborah earned the trust of her farm manager, who introduced her to other farmers. That network allowed her to scale her operations. She began physically buying eggs and distributing them across Kumasi, supplying wholesalers, retailers, and even handling affiliate marketing by partnering with people in Accra and other regions.
“I don’t have a physical shop,” she said. “When I get the eggs, I deliver them straight to customers. It requires less capital—all you need is trust.”
According to Deborah, egg distribution is one of the most profitable ventures in Ghana due to the consistent demand.
“Eggs are one of the cheapest protein sources in the market. I started this business in February and have already expanded significantly. I can supply any quantity—from 2,000 to even 5,000 crates weekly.”
She emphasized that there’s real money in groundwork and practical business.
“Many graduates want office jobs, but the competition is tough. Some roles even require Master’s or PhD degrees. But you can start something with your own hands and earn more than those in offices.”
Deborah highlighted the power of networking and collaboration in business.
“I couldn’t supply 10,000 crates on my own, so I partnered with others. I even got opportunities to supply eggs outside Ghana. When a U.S. Embassy contract didn’t work out, I still secured deals with other partners.”
With trucks for logistics and a reliable network, she ensures timely delivery to any location.
“If you take your work seriously, you can earn over GHC 10,000 a week or GHC 40,000 and beyond every month, depending on your customer base.”
Deborah encourages the youth not to wait for employment.
“Start something. Don’t underestimate small beginnings. Ghana has many problems, but each problem is a business opportunity in disguise. If you solve problems, money will follow.”
She also runs a plant-based haircare brand and was recognized as an Outstanding Young Entrepreneur in 2024.
“Passion is key. If you’re not passionate about entrepreneurship, you’ll miss opportunities even when they’re right in front of you.”
Her message to Ghana’s youth is clear:
Don’t sit at home waiting for someone to employ you. If I can do it, so can you. There’s money in the groundwork—go out there, find partners, identify opportunities, and take action.”
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