Maxwell, a Ghanaian poultry farmer, has expressed worry about the growing challenges confronting the local egg industry. In an interview with DJ Nyaami on SVTV Africa’s Business Link, he explained that eggs have become plentiful on the market because many people are entering the poultry business without proper planning. He added that he and some farmers are preparing to write to the Ministry of Agriculture because “China Mall is everywhere,” and some Chinese nationals have started poultry farming and producing eggs in Ghana, which is increasing competition.
Maxwell revealed that he gives discounts to market women and loyal customers to help sustain the business relationship. He follows up to check the selling price on the market so he can question any sudden price increases. He noted that many new farmers wait until their eggs are ready before looking for buyers, which often causes losses, and advised them to secure buyers in advance. According to him, if the government decides to regulate prices and a farmer reduces the cost of their eggs too much, customers will abandon them, so pricing must be handled carefully.
He encouraged new farmers to seek guidance from experienced ones, saying they are willing to offer strategic advice to help them succeed. Maxwell also complained that some eggs get rotten on the market, and when cracked, they appear black. He believes foreign competitors, especially some Chinese sellers, are contributing to the problem and insists they do not respect the local market. He advised farmers to choose good locations, conduct proper market surveys, and enter the business out of genuine passion rather than simply following trends. He also recommended that farmers build strong relationships with egg sellers in their communities and constantly check on them before their eggs are ready.
Maxwell further stated that some Chinese and Nigerian traders buy eggs locally and later reduce their prices just to make small profits, which pushes Ghanaian market women to sell cheap. He added that the queen mother’s son in certain markets allegedly bullies farmers who do not comply with their demands. He appealed to the government to ensure that funds allocated to the agricultural sector are given to serious and dedicated farmers, warning that giving money to the wrong people only destroys the reputation of the government. Maxwell concluded by saying that farming remains the best business on earth, but it requires discipline, passion, and support from stakeholders to thrive.
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